Creating experience-driven product design for startups

Building structured, visually immersive emotional experiences for web and digital products.

Thoughts and ideas about product design in startups at: @danylpo


Dojohome is a revolutionary new way to get on the homeownership ladder. Together with Dojohome founders we collaborated on creating a unique visual identity and user experience for new Dojohome website and MVP.


SMSEdge is a global marketing platform designed for large volume advertisers. I audited SMSEdge structure, conducted user research, indicated and validated problems, structured sitemaps, userflows, wireframes etc.


Origin is a digital distribution platform developed to purchase and play video games.
As a user I felt that platform had outdated looks and usability problems, so challenged myself to make it a better product.


COMM is a cloud communications platform that allows businesses to use a wide variety of communication channels. I was assigned to create a brand look, logo and a website.


More projects on:

My Story

Hi there! My name is Danyl.

From a young age, I have been captivated by the world of digital products and experiences. Early on I became passionate about creating custom game mods for Warcraft, C&C Generals, and Starcraft. I knew that my mods would only be truly successful if they were used and enjoyed by others, so I sought out a community of like-minded individuals who were willing to collaborate and provide constructive feedback. Through this process, I learned the importance of constantly seeking ways to improve my creations.

Growing older I felt that I need to learn a skill that will also pay the bills, I didn’t see the the future when I can do what I love and earn money out of that, so I attended Law faculty. Four years later I found myself at a crossroads, studying law didn’t fulfill me the way that design did. At the time I discovered Photoshop and Illustrator, it was captivating to see the endless possibilities of creativity. One of my friends told about the possibility to study design in Israel, that some of our common friends started a career after that course…. Career in design? I asked… To me it sounded like something out of my reality, since then I was only thinking about it. It didn’t take a lot of time to think, I took a leap of faith, enrolled to a graphic design program and moved to Israel to pursue a career in design.

I dedicated all of my free time to design, and my hard work paid off – my course project was even chosen as the best of the course! After completing the program, I quickly landed my first freelance clients. This is where I honed my communication skills, learned how to provide top-notch design work and valuable advice to improve their businesses. But I didn’t stop there. I wanted to delve deeper into the interactive world and after discovering web design, so I dedicated myself to learning product design, determined to understand what’s lays in the core of great product experiences.

After five years of focusing on product design full-time while working in startups of various sizes, with numerous projects behind my back, I continue to be passionate and love what I do, tried myself in game, graphic and now product design I’m excited to see what the future holds!

Want to collaborate and become friends?
Let's create something together!

Danyl P. – lead product designer.

On a mission to shape meaningful and thoughtful experiences.


You got an interesting offer?
Want to become friends?
Let’s have chat!☕☕☕